Discovering why people buy your product (and why they fire it): The Jobs-to-be-Done Method

12 Nov Discovering why people buy your product (and why they fire it): The Jobs-to-be-Done Method

Posted at 00:48h in Featured, Uncategorized by Paul McAvinchey 0 Comments
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In his talk at Industry 2015, Chris Spiek of the Rewired Group spoke of how people decide to use, or not use, your product. This video provides hugely valuable tactics for getting to the heart of why people choose to buy things and will help you create messaging that works every time.

Paul McAvinchey
paulmcavinchey@gmail.com

During the day, Paul heralds the awesome product design abilities of DXY and by night you'll see him organizing Industry, a conference in Cleveland for people who build, launch and scale world class products. Find him @YABOYA.

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